The binary transfer mode transfers a file as an exact copy of the original, and should be used for transferring all binary files, including bitmaps, executables, or compressed files (.bmp, .jpg, .exe, .zip).
(Binary mode contrasts with ASCII mode which treats a file as text, translating the end-of-line characters during transfer.)
from the Knowledge Base...
Question/Problem:
I can't see any images on my page or they show up as a broken link.
Answer/Solution:
There are many reasons why your "Picture" may not be displayed. Here are the most common problems.
1.) The filename of the picture you loaded has the wrong case tense. Check your HTML code. If the image name is specified in the HTML page as Image.JPG, then make sure the image you upload is called Image.JPG, and not image.jpg. If your images are being transferred in uppercase and you need them to be transferred in lower case, then you should enable the "Force lowercase of remote names" in Edit | Transfer for that site.
2.) The link in your HTML page may point to an Invalid directory. Sometimes when you save your HTML page on your local drive it captures the directory path that your image was in, i.e. c:\images\image.jpg. Then when you upload the page, the HTML file is looking for the image in the c:\images directory and you don't have an \images directory on the server. If you are an inexperienced web designer, we suggest you put your graphic files in the same directory as your HTML pages. Here is an example of what the code should look like (Of course image.jpg would be replaced with your image name):
<td width="33%" align="center">
</td>
3.) The easiest explanation. You didn't upload the image file to where it needs to be. This usually occurs if you have not transferred your files into the correct directory on the remote site. You would need to check the code in your html to see if the picture belongs in a sub-directory below your main web folder such as public_folder\images.
4.) Auction sites such as Ebay. If you can see the picture on your Web Site, but cannot see them in your auction site, then the most likely reason is that you are using the wrong address on your auction site. A good test would be to try the address you are using in your web browser. You should get the picture displayed on the page and not the entire web site. Once you verify that the address is correct, you can always cut and paste the URL into your auction site. If at that point the picture is not displayed on the auction site, then you can rule out that the problem exists with your web site. If you do not know how to figure out the URL for your picture, then you should check with your web host provider. In most cases the Web provider will have a help guide on determining your web address. Usually it will be something like:
http://yourdomain/~.yourusername/</>
then you would add your picture name at the end such as:
http://yourdomain/~yourusername/imagename.jpg
Again, this is just an example. You should check with your Web Server provider for the correct format.
Also, in order for an Auction site to display your image, the Auction site must be able to reach your web server. Slow network traffic or connection problems could cause the picture on the auction site to appear only some of the time. In cases like this, you should first verify your site is up. Once that is done, you should contact your ISP or the Auction site to see if they are having network troubles.
Note: Some sites may require your picture be in a certain format so please check the site for any guidelines on creating your image.