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5, to develop marketing network and logistics platform, continue to standardize and improve the network system covering the whole country.
20th century, early 90s, Jinjiang shoes gradually started their own trademark, a trademark of most of the time only as a decorative role, without business registration. According to the design of the early Jinjiang, Zhang Yi be introduced, was no computer, trademarks are used hand-drawn, and relatively simple.
Now, Jinjiang China shoes have been several dozen well-known trademarks, trademarks, brand shoes, Jinjiang become the most vivid symbols, hidden behind the trademark is the brand's core values.
For the introduction of the "old photos collecting shoes Jinjiang Story", by the general public's attention. Recently, a trademark of early Jinjiang Mr. Zhang Yiding producers call the newspaper, showed reporters its elaborate collection of more than 200 early Jinjiang shoes trademarks.
Trademarks used to be decorated
Zhang Yi-Chen Tai determined who is a native, born in 1954, he grew up loving to draw, a young man in the agricultural sector for several years surveying and mapping work. "Early 90s of last century, when more and more shoe factory in Jinjiang, as it is the production of shoes are almost too close together to do." Zhang Yi-ting said, Jinjiang shoes have their own trademark first is from the beginning of that time .
"At that time the logo design is very simple, mostly consisting of the phonetic alphabet, occasionally with a stick figure." Zhang Yi-ting said, the first mark just for decorative appearance, mostly not registered.
When the interview, Zhang Yi-directed reporter showed his trademark carefully preserved for many years. Zhang Yi points to one set